Your Website Is the Doorway Into Your World.
A few days ago my mentor asked me, ‘Humaira, why do you care so much about what you do?’ and in that moment, even though I had the words, I couldn’t describe fully what my heart was yearning to say. So I sat down with my journal. And this is what poured out.
More Than Just a Website
I’ve been in business for the past two years and if there’s something I have learnt it’s this: your website isn’t just a place to sell things. It’s the doorway into your world.
It’s where people step in not just to see your offers, but to feel you. To get a sense of your energy, your values, your story.
And honestly? That matters more than anything. I say this all the time but even though many things are online now, I can still feel the energy, even through the screen! I can tell when someone is genuinely passionate about what they’re doing and when someone is saying something because that’s just the next thing on their funnel.
Business Is Personal
I’ve always said business is personal. Because it is. You can’t pour into your products or services if you’re running on empty yourself. You can’t keep outsourcing your voice and expect it to sound like you.
Your voice is sacred. It’s beautiful. And in a world of noise, it’s the one thing that actually cuts through.
Why Connection Feels Lost
I’ve seen the online world turn conversations into transactions. Scripts. Funnels. Numbers, numbers, numbers. It felt like a gamble every time - throwing out words, hoping something would stick. (And trust me, I’ve been guilty of that too.)
But connection doesn’t happen like that. Connection happens in the small moments - the dinner table talks, the raw ‘this is what I’m really going through’ confessions.
And yet so many of us silence ourselves online. We dilute. We disconnect. We shut down the very thing that makes us magnetic.
Less Noise, More Soul
So let me say this: you don’t need more strategies, hacks, or trends. You don’t need to chase every new thing.
You need less. Less overwhelm. Less overthinking. Less ‘shoulds’
Take a breath. Business shouldn’t have to be so hard.
The Messy Middle
I’ve been there.
I spent so much time, money, energy trying to hack my way to the perfect website. Outsourcing, strategising, making endless spreadsheets. Buying the ‘best’ templates and still not feeling like me.
Turns out, the real hack was me. It always was.
I spent years hiding behind my healthcare job, waiting for permission to step out. But no one was ever going to give me that permission slip. I had to write it myself.
And in the chaos - in the messy middle - I finally did.
Websites That Feel Like Home
Now, every website I design (even the ones I’ve done for myself for fun) feels like an answered promise I made to myself. They’re simple. Intentional. Filled with what you actually need, not 10,000 buttons and distractions.
They’re built to make you proud. To let your voice breathe. To remind you that business is personal - and your website should feel like home.
That’s the kind of design I’m here for. And if you’re here reading this, I know that’s what you’re craving too.
Want to Come Along?
✨ 👀 Want to follow along as I design my very first Squarespace template? I’m sharing the whole behind-the-scenes - the why, the design choices, the raw middle. You’ll get early access, first dibs, and a few cheeky discounts too.
Join me behind-the-scenes here: https://growwithhumaira.myflodesk.com/